the One
‘the One’, with its distinct purple packaging, was the UK’s first 1% fat milk, launched in March 2004.
‘the One’ is a fantastic healthy option providing all the taste of semi-skimmed milk but almost half the fat.
What’s more, there is nothing added and no additional processes used. We simply found that when we removed more fat, the milk retained all the taste of semi skimmed!
We recently revamped ‘the One’ with fresh new packaging and a quirky TV campaign, featuring the flying purple and white cows and a farmer working together in ‘the One’ dairy.
‘the One’ is also helping to promote the Food Standards Agency (FSA) campaign to encourage consumers to reduce their intake of saturated fats by carrying the FSA logo and a reduced saturated fat message on both the 2 litre bottle and 750ml carton.
